The Little Black Book of Social Media

About this book

About the Book: #1 Digital Marketing Program in the U.S. 2021 The Little Black Book of Social Media teaches the fundamentals of building an online brand using social media. Readers go on a journey to expand on their own talents values and passions and turn those into brands that they can ignite using social media! Pick up a copy and learn how to align different social media platforms like LinkedIn Facebook Twitter and Instagram to reach a broader audience. Look out for pro secrets to help save time money and get more engaged and meaningful followers. Whether you want to make professional connections build a business brand or become an influencer this book has the tips you need to succeed! About the Authors: Dr. Stefanie Boyer Associate Professor of Marketing at Bryant University is the Co-Founder of RNMKRS a virtual platform for training and assessing sales talent. She is Executive Director of the Northeast Intercollegiate Sales Competition linking organizations with top talent and is the recipient of the prestigious American Marketing Association Sales Educator of the Year Award. She brings unique and valuable experience to the classroom and to organizations that want to build their client base. Sharmin Attaran PhD Dr. Sharmin Attaran is an expert on how to use digital marketing to drive business results. As a Professor of Marketing at Bryant University she also designs and teaches hands-on digital marketing courses using innovative teaching techniques at the undergraduate graduate and executive level. She also teaches business owners marketing professionals and career-switchers the fundamentals of Digital Marketing tactics along with how to generate leads and sales build brand equity reach a wider audience solve unique marketing challenges and track success. Her unique combination of strategic marketing and business savvy creativity technical capabilities analytical approach and passion for innovation make her the right person to help brands surpass their digital marketing goals. In addition to teaching and consulting she is an author on the topics of marketing technology and consumer behavior. What Readers are Saying About the Book: The Little Black Book of Social Media is a super practical and actionable little treatise on how to be your best self/brand on social media. Its perfect for my pop culture and technology course. One of the assignments is to professionalize a social media profile and this book walks students (or anyone new to social media) through 30 days of what they need to know to create a professional engaging social media account. The book can even function like a workbook with journal entries and tables that easily translate into gradable assignments. I would also assign the book as required reading to any social media intern. According to the authors 70% of the US population has at least one social media profile but that doesnt mean its the best social media profile for ones intended audience. Even veteran social media users can benefit from the refresher and the web resources which are an amazing treasure trove. Ebony A. Utley Ph.D. Professor of Communication Studies