The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success

About this book

"The Marketing Directors Handbook" is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. In a single reference source it contains practical advice ideas arguments tools and strategies to enhance the profitable growth and value of your organisation. The book is structured to help the reader lead a marketing department undertake key marketing activities and solve marketing problems. It contains a comprehensive range of simple tools and models reflecting best market-place practices to help structure and enhance your thinking. It is concise jargon free and easy-to-read use and digest. Anecdotes and visuals breathe life into learning points. Chapters are usefully labeled by the type of activity theyll help readers to undertake including marketing strategy product communication and brand development structuring the function team motivation and development managing market research the board agencies and more. It is jam-packed with best practice insights and ideas. Unconventionally it focuses on practical learning points and not a compendium of case studies. Keep the book by your side.