The Matrix Organization Reloaded: Adventures in Team and Project Management (Creating Corporate Cultures)

About this book

Matrix management was introduced in the 1970s in the context of competition from Japanese manufacturers computerization of many technical and administrative tasks and a recognition among business leaders that cross-functional teams (comprised of people from different departments and specialties) were necessary to create and produce complex products rapidly. Ideally this approach in which people are assigned to projects rather than department managers encourages collaboration flexibility and knowledge sharing but in reality it can often cause confusion friction and excessive bureaucracy. It fell out of fashion in the 1990s but has resurfaced in a much wider array of companies today as the pressure to innovate on ever-faster schedules encourages experimentation in organizational design. Marvin Gottlieb who has studied and applied the principles of matrix management for over 25 years takes us on a tour of this phenomenonits evolution current practices and future applications. He argues that most organizations are taking on characteristics of matrix structure with fluid teams and dotted-line reporting relationships across departments and divisions. Featuring case studies of successes and failures he shows readers how to harness the power of the matrix structure while minimizing the conflict disorientation and resistance that often accompany the approach. In an environment where every companylarge or small entrepreneurial or establishedis wrestling with the question of how to organize for maximum performance in a harshly competitive world this book will give leaders and managers valuable insights and tools for promoting cultures that reward creativity and teamwork while maintaining strong leadership and accountability.