The Measurement of Meaning

The Measurement of Meaning by Tannenbaum, Percy. paperback edition. ISBN: 9780252745393.

In this pioneering study, the authors deal with the nature and theory of meaning and present a new, objective method for its measurement which they call the semantic differential. This instrument is not a specific test, but rather a general technique of measurement that can be adapted to a wide variety of problems in such areas as clinical psychology, social psychology, linguistics, mass communications, esthetics, and political science. The core of the book is the authors description, application, and evaluation of this important tool and its far-reaching implications for empirical research.