The Media of Mass Communication (10th Edition)
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March 1, 2010
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ISBN-13: 9780205693054
ISBN-10: 0205693059
About this book
The Media of Mass Communication (10th Edition) by Vivian, John. paperback edition. ISBN: 9780205693054.
Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues. This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.
