The Natural Laws of Business: How to Harness the Power of Evolution Physics and Economics to Achieve Business Success

About this book

Running a businessany businessis a risky proposition. It often seems that we are being buffeted by random variables in the economy and the marketplace that are not only beyond our control but impossible to foresee with any true certainty. But in the groundbreaking The Natural Laws of Business businessman and entrepreneur Richard Koch author of The 80/20 Principle reveals a unique and remarkably accurate way in which managers and executives can use fundamental principles of science to anticipate and dramatically improve their chances of success. From Newtonian physics and Mendelian genetics to cutting-edge chaos theories science explains how and why the worldincluding the business world works the way it does. Now Richard Koch provides fascinating completely accessible explanations of key scientific and economic theories including their history and development. Through real-life examples and practical instructions he shows us how to successfully incorporate these natural laws into daily business decisions. For instance drawing on four centuries of scientific progress Koch explains how Darwins theory of natural selection can become the key to enhancing a companys competitive advantage; how Einsteins theory of relativity can hold the secrets to improving time management; how the insights of evolutionary psychology can help managers improve their relationship with their employees; and how a Plague Theory formula can help predict the impact of technology or product innovation on your business. First published in the United Kingdom where it has garnered praise from noted academics critics and business leaders The Natural Laws of Business is a groundbreaking highly insightful examinationfor science lovers and business leaders alike--of the essential tools and techniques for analyzing and dealing successfully with the ever-changing business environment of the twenty-first century.