The New Luxury: Defining the Aspirational in the Age of Hype

About this book

21st century luxury is about the interplay between cult streetwear brands and elite fashion houses. Explore fashions transformation for a new generation of in-the-know consumers. Highsnobiety the publication geared at culturally-connected style-savvy forward-thinking young men is seen as a gatekeeper to the growing intersection of music fashion and style. Their latest book seeks to define New Luxury a term that summarizes how streetwear and sneakers have not only infiltrated the upper tiers of fashion but became it. The New Luxury isnt just about what you wear but also what you know. This book provides the foundational knowledge of how youth-driven culture and fashion trends start from the ground up.