The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line

About this book

The New Sustainability Advantage shows how the benefits of the "triple bottom line" can increase a typical companys profits by fifty-one to eighty-one percent within five years depending on the companys size and industry sector while avoiding risks that could jeopardize its financial well-being. Fully revised and updated this tenth anniversary edition clearly demonstrates that by focusing on seven powerful yet easy to grasp sustainability strategies businesses can: Increase revenue Improve productivity Reduce expenses Decrease risks Expressed in clear business language and presented in an appealing graphically rich format this practical guide and the accompanying online Sustainability Advantage Simulator Dashboard enables executives to enter their own data and quickly identify the high-leverage benefit areas for their organization. More detailed downloadable spreadsheets help them drill down into specific areas of interest and fine-tune the assumptions to their specific situation. An indispensable tool for both sustainability champions and senior management The New Sustainability Advantage proves that the quantified business case for sustainability is more compelling than ever before. Bob Willard gave up an award-winning successful career in senior management at IBM to devote himself full-time to building corporate commitment to sustainability. Widely in demand as a speaker he has delivered hundreds of presentations demonstrating the business case for sustainability to companies consultants academics and NGOs worldwide. Bob is the author of The Sustainability Champions Guidebook The Next Sustainability Wave and the original edition of The Sustainability Advantage.