The New Typography: A Handbook for Modern Designers (1st English translation)

Since its initial publication in Berlin in 1928 Jan Tschicholds The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer this classic work enjoys the reputation among book artists that Le Corbusiers Toward a New Architecture has long held among architects. The books legendary renown is certain to increase with the long-overdue appearance of this first English translation published in a form that reflects Tschicholds original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms The New Typography remains essential reading for designers art historians and all those concerned with the evolution of visual communication in the twentieth century.