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The Origin and Evolution of the VW Beetle

hardcover – January 1, 1985
by Shuler, Terry
$42.48 USD
$42.48 USD
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ISBN-13: 9780915038459 ISBN-10: 0915038455
Binding
hardcover
Published
January 1, 1985
Weight
1.8 lbs

About this book

From its origins on the eve of World War II to its continued production today the VW Beetle is without doubt the most pervasive automobile ever produced. Its consistency of styling and engineering defined traditional marketing theories yet its low cost and reliable design gave it a universal appeal. As a result its numbers surpassed even those of the Model T with over 200 million Beetles sold around the world to date.