The Package Design Book 5

About this book

Attract protect inform collectgood packaging is synonymous with multitasking. Creating these ultimate all-rounders calls for a deep understanding of the good the market the customer the environment the flow of tradeno easy task. Each year the Pentawards spotlight the ingenious masterminds behind these complex containers and grant their coveted trophies to the cleverest and most innovative designs in the field. This latest edition of The Package Design Book rounds up the winning designs from the 20172018 competitions. With introductory essays product descriptions and plenty of images this book features more than 400 winners from over 40 countries across five main categoriesbeverages food body luxury and other marketsand no fewer than 57 subcategories. The result is an authoritative survey of the best of the best and a rich celebration of packaging as a kaleidoscopic art form.