The Photographer's MBA, Senior High School Portraiture: Everything You Need to Know for Your Photography Business

About this book

For those photographers looking to start a businessor expand their current businessto include the lucrative high school senior portrait market The Photographers MBA: Senior High School Portraiture is a complete resource that dives deep into every aspect of the genre. Unlike other books that only cover one part of the business photographer Sal Cincotta who leads a highly successful portrait and wedding photography business covers them all including everything from shooting posing lighting and post-production to all the details on the business side: from creating business and marketing plans to pricing costs branding and sales. Learn how to effectively define your style through your approach to lighting equipment posing and post-production Understand every aspect of the senior portrait ambassador programwhat this referral program is and how this essential component of the senior portrait business will help you succeed Create business and marketing plans that will provide focus for your business and allow you to reach both your short-term and long-term goals Assess your website branding and social media strategies and learn how to improve your findability online Tackle the pricing and sales process and ensure that you are creating the best experience possible for your clients The book also offers a Next Steps section at the end of key chapters which contains exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan a strategy you can implement and a vision for your business The Photographers MBA: Senior High School Portraiture gets you well on your way to creating and sustaining a high school portraiture business that will grow and succeed for years to come.