The Power of Corporate Kinetics: Self-adapting Self Renewing Instant-action Enterprise

About this book

THE POWER OF CORPORATE KINETICS CREATE THE SELF-ADAPTING SELF-RENEWING INSTANT ACTION ENTERPRISE We invite you to join us on a journey toward what we call a kinetic enterprise which is both a vision and a reality; a vision because no organization today has fully realized the potential of this approach; a reality because many leading enterprises have adopted one or more of its underlying principles. We have divided the book into two parts. In Part 1 we set forth the principles and attributes of the kinetic enterprise. In Part 2 we offer practical suggestions and case histories to show how the new model can be implemented with an emphasis on the dramatically different role of the enterprises leadership team. But first let us suggest something of what is to follow in the form of the two outrageous goals of the kinetic enterprise - spurs to drive us toward a future in which we will have learned to cope with the sudden jolts and discontinuities of a drastically new business environment. 1. Serve a single customer. Provide the sales relationships products and services to match the infinitely diverse and changing demands of individual customers one by one. 2. Act in zero time. Meet customer demands and exploit market opportunities instantly by means of simultaneously enterprise-wide collaborations and action. In the course of our journey we will be bumping into those goals again and again in one form or another as we sketch the portrait of an organization that steadfastly pursues its strategic purposes by constantly shifting and adjusting its perceptions and processes. The road to the kinetic future beckons. Join us in answering the call.