The Psychology of Investing

About this book

The first book of its kind to delve into the fascinating and important subject of the psychology affecting investment. No other book provides this information because traditional finance focuses on developing the tools in which investors use to optimize expected return and risk. The author believes that understanding the psychology of investing is just as important as knowing the traditional investment topics. Combines behavioral knowledge from psychology management marketing economics and finance. Uses investment as well as non investment examples. For financial planners investment managers individual investors or to be used as a training manual or reference in financial companies.