The Publishing Business: A Guide to Starting Out and Getting On (Creative Careers)

The Publishing Business is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples this second edition demonstrates that to succeed publishers must prove their commitment to producing accurate attractive and well edited content their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process describes current roles and practices and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world this new edition also includes additional real-world examples from a variety of publishing sectors insightful interviews with industry experts and new and updated activities throughout. Beautifully designed thoroughly illustrated and packed with examples of publishing practice The Publishing Business is an essential introduction to a dynamic industry.