The Qualcomm Equation: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market

About this book

Featuring a foreword by George GilderThe Qualcomm Equation provides readers with a fascinating inside look at how a small company stormed the burgeoning wireless industry and grew into a global multibillion-dollar powerhouse in less than a decade. This book examines how Qualcomm became so successful chronicling the early history of the company then provides an in-depth analysis of Qualcomms business model. Through this eye-opening real-life case study readers will learn: how the company pioneered and commercialized a new technology in record time...and made it an industry standard how Qualcomms revolutionary business model relied on licensing this technology key business strategies that enabled Qualcomm to leapfrog the competition how companies can encourage and use innovation to dominate their marketsIn addition to describing the development of the wireless industry over the last few decades The Qualcomm Equation is a riveting look at a one-of-a-kind company.