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The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business

Name: The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business
Brand: My Store
SKU: ByrdShop_0743265718
Price: 62.76 USD
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About this book

Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who successfully increased the companys post-World War II profits by effectively tapping African-American markets an endeavor that was fiercely challenged by Jim Crow laws and corporate bigotry. 50 000 first printing.