The Real Story of Informix Software And Phil White: Lessons in Business And Leadership for the Executive Team

About this book

This fascinating behind-the-scenes book chronicles the meteoric rise of Informix Software how it became a billion-dollar software giant and the scandal that ultimately led to its spectacular fall. It offers an insiders perspective on the business strategies that succeeded the products that failed and how a technology industry titan ended up in jail. In 1991 Informix was just one of many database suppliers that were competing against Oracle "the eight-hundred-pound gorilla." In four years Informix was able to challenge Oracles dominance. However CEO Whites single-minded obsession with Oracle eventually drove Informix to ruin. "An insiders view of Silicon Valley that provides great insights on corporate strategy and the long-term consequences of unchecked ego. It should be a must-read in business schools and executive suites " says Bruce Richardson AMR Research.