The Rebellious CEO: 12 Leaders Who Did It Right

About this book

"This is just the book for anyone who enjoys the podcast How I Built This." - Michael Dirda The Washington Post "Nader is one of Americas most effective social critics." - Forbes One of corporate Americas greatest foes shows how 12 CEOs he has known uniquely rejected narrow yardsticks of shareholder value by leading companies to larger models of prosperity and justice Over the course of 7 decades Ralph Nader has been Corporate Americas fiercest critic. Supreme Court Justice William Powell singled out Nader in his infamous memo as the single most effective antagonist of American business the target of his hatred is corporate power. But now in a book that will surprise both his fans and critics Nader profiles a small group of CEOs who he believes performed extraordinarily well as business leaders and civic reformers some well-known some not who should be celebrated as exceptions whose life and career should be a course of emulation and inspiration for students of business executives and the wider citizenry. This select group of mavericks and iconoclasts which includes The Body Shops Anita Roddick Patagonias Yvon Chouinard Vanguards John Bogle and Busboys and Poets Andy Shallal give us Nader writes a sense of what might have been and what still could be if business were rigorously framed as a process that was not only about making money and selling things but improving our social and natural world.