The Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling

About this book

Its no longer enough to just be a good lawyer. To thrive in this new economy you must also understand the business of law. You must learn how to "make it rain." You must become a rainmaker. What is a rainmaker? Rainmakers are the ones who help bring the money into your firm. The ones who help bring in the new clients. The ones who keep your potential client pipeline full. Rainmakers help practices succeed. If you arent a rainmaker now its time to get moving. It doesnt matter whether or not you like to market or if you like to sell. If you want a successful law practice youll have to learn how to do it. The right way. The professional way. The effective way. If you find marketing and selling distasteful you may be what we call a "reluctant rainmaker." And lucky for you this book can help. Inside you will find all the information you need to help you create a cohesive actionable business development plan. Youll get a step-by-step guide with clear direction on how you can develop a successful satisfying and sustainable practice while still being able to look yourself in the mirror.