The Simplicity Cycle: A Field Guide to Making Things Better Without Making Them Worse

About this book

The award-winning engineer Air Force lieutenant colonel and author of F.I.R.E offers a road map for designing winning new products services and business models and shows how to avoid complexity-related pitfalls in the process. With a foreword by design guru Don Norman. Humans make things every day whether its composing an e-mail cooking a meal or constructing the Mars Rover. While complexity is often necessary in the development process unnecessary complexity adds complications. The Simplicity Cycle provides the secret to striking the proper balance. Dan Ward shines a light on how complexity affects the things we make for good or ill taking us on a journey through the process of making things with a particular focus on identifying and avoiding complexity-related pitfalls. The standard development process involves increasing complexity to improve the outcome Ward explains. The problem comes when the complexity starts getting in the waybut often we dont know where that point is until we pass it. He suggests a number of techniques for identifying the problem and fixing it including how to overcome several types of wrongheaded thinkingsuch as the idea that complexity and quality are the same. In clear compelling language and using his trademark mix of examples from research personal experience and pop culture Ward offers a universal concept visually described with a single evolving diagram. Ideal for business leaders and technologists The Simplicity Cycle is helpful for anyone looking to simplify and improve everything we do whether we work in an office at home or at the Pentagon.