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The Strategy Concept and Process: A Pragmatic Approach

hardcover – January 1, 1995
by Majluf, Nicolas S.
$48.54 USD
$48.54 USD
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ISBN-13: 9780134588940 ISBN-10: 0134588940
Publisher
PEARSON EDUCATION
Binding
hardcover
Published
January 1, 1995
Weight
1.8 lbs
Dimensions
24.10×2.50×17.80 cm

About this book

The Strategy Concept and Process: A Pragmatic Approach by Majluf, Nicolas S.. hardcover edition. ISBN: 9780134588940.

Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.