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The Trouble With Advertising . . .

HardcoverJanuary 1, 1981
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ISBN-13: 9780877542773 ISBN-10: 0877542775
Publisher
Chelsea House Publishers
Binding
Hardcover
Published
January 1, 1981
Weight
1.2 lbs
Dimensions
2.00×15.70×23.10 cm

About this book

The Trouble With Advertising . . . by John O'Toole. Hardcover edition. ISBN: 9780877542773.

Discusses the nature of advertising, examines the attitudes of advertising agencies, and traces the steps in the development of an advertising campaign