The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience

About this book

Wawa a family business with a history in dairy and manufacturing expanded into retail in 1964 offering a friendly personal alternative to supermarkets. Since then the convenience store grew into a well-known company that competes against the biggest industry players in the world in three areasfuel convenience and foodall while maintaining their personal approach and small business mentality. Now almost 50 years later Wawa has opened its first store in Florida and has begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent? With a mixture of personal history and business advice Howard Stoeckel discusses the last 50 years of Wawas growth development and expansion. Its the story of how a small company with a funny name made a big difference and all it took was a little goose sense.