HomeBusiness & Finance BooksThe Young and Rubicam Traveling Creative Workshop
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The Young and Rubicam Traveling Creative Workshop

hardcoverJanuary 1, 1990
Regular price $317.35 USD
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ISBN-13: 9780139731167 ISBN-10: 0139731164
Binding
hardcover
Published
January 1, 1990
Weight
2.6 lbs

About this book

Describes how Young & Rubicam encourages creativity looks at some of the firms successful advertising campaigns and discusses product identity image impact and market strategy