Themes Dreams and Schemes: Banquet Menu Ideas Concepts and Thematic Experiences
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About this book
Are you looking to put more fun in your functions? More bang in your banquets? Now real help is at hand--with Themes Dreams and Schemes the complete guide to menu and theme management for banquet catering and meeting/event planning operations. Filled with practical advice and using a step-by-step approach this hands-on reference contains everything you need to know in order to design unique theme parties develop winning menus write compelling proposals and negotiate effectively. The book features over 375 theme experiences and is packed with hundreds of innovative menu suggestions to get you started. There are menus for meeting breaks receptions and theme parties as well as sit-down and buffet breakfasts luncheons and dinners--including low-cholesterol low-fat low-sodium and kosher menus. New food combination and presentation ideas let you take the "blahs" out of menu planning and put the imagination back in. Drawing on over 30 years of international catering expertise G. Eugene Wigger brings his well-informed perspective and tremendous enthusiasm to every aspect of the management process from attendee and staff involvement strategies to smart ways to save on food and budget costs prop purchase and more. So why wait? Transform your dreams into wonderful themes and devise the schemes that will make them come true. With this comprehensive sourcebook youre on your way to memorable special event planning. "Gene is a genius! This book will be THE resource for every caterer or special event manager who wishes to go beyond the ordinary and expected to produce a visual and culinary medium of delight." --Richard E. Marriott Chairman of the Board Host Marriott Corporation. "Gene Wigger is one of the most creative people in the business of Experience Creation. This book is a wonderful resource." --Paul R. ONeil Vice President Managing Director Sheraton New York Hotel Sheraton Manhattan Hotel. "Bravo! We have needed a book like this for a long time! It will be a valuable resource to stir up the creative juices of caterers and meeting planners alike." --Patti J. Shock Associate Professor/Department Chair Tourism & Convention Administration Department William F. Harrah College of Hotel Administration University of Nevada Las Vegas. "Putting on a successful event that truly meets your objectives is both a science and an art. Gene Wigger is considered the Doctor of Creativity of our industry. His work is a superb guide on how to get it done with taste flair and professionalism." --Frederic V. Malek Chairman of the Board Thayer Capital Partners (Ritz-Carlton Hotels and Resorts). "When it comes to creative catering and special theme party events Gene Wigger didnt just write the book he invented it!" --Scott A. Dillion President SDI Travel and Incentives.
