Thirsty Dragon: China's Lust for Bordeaux and the Threat to the World's Best Wines

About this book

An inside view of Chinas quest to become a global wine power and Bordeauxs attempt to master the thirsty dragon it helped create The wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in commonOld Europe versus New China tradition versus disruption loyalty versus efficiency. And yet these two communities have found their destinies intertwined in the conquest of new markets as Suzanne Mustacich shows in this provocative account of how China is reshaping the French wine business and how Bordeaux is making its mark on China. Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued Frances most venerable wine region from economic collapse and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeauxs insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux even as its wines are finding new marketsand ever higher pricesin Shanghai Beijing and Hong Kong with Hong Kong and London traders playing a pivotal role. At once a tale of business skullduggery and fierce cultural clashes adventure and ambition Thirsty Dragon offers a behind-the-scenes look at the challenges facing the worlds most famous and prestigious wines.