This is Advertising

About this book

Advertising has changed. In todays world of multimedia and digital technology the industry must find ways to build new relationships between brands and their audience to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kind of media. This is Advertising addresses the changes that are occurring within advertising from the perspective ofkey figures within the industry. Each deals with a key emerging trenddigital branded ambient integrated and self-initiated. Featuring in total over 80 projects as well as ten-in-depth interviews by a selection of leadingadvertising figures it offers an insightful overview for students or anyone involved with or interested in the current world of advertising.