Total Global Strategy (3rd Edition)

About this book

A uniquely integrated view of the global strategy issues facing firms today. Written by the subjects leading academic authorities this highly readable text (a student favorite) addresses the most challenging task faced by multinational companieshow to deal with globalization and the resulting need for globally integrated strategies. The third editionin addition to featuring new coauthor Tomas Hultpresents a complete rewrite of all chapters a more integrated view of eBusiness and service issues and a new slate of innovative practical examples in the text and case vignettes.