Tourism: Principles Practices Philosophies

About this book

A new edition of the bestselling introduction to tourism textbook From the local to the global level the forces that shape todays economic and social conditions also affect the tourism industry. Anyone involved in the work or study of todays tourism industry must consider all these factors together and their effect on it. This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism while continuing the tested approach of successful previous editions. New and revised coverage integrating the latest developments in the tourism industry includes: Profiles of such industry leaders as J. W. Marriott Jr of Marriott International Inc. James Rasulo of Walt Disney Parks and Resorts and Francesco Frangialli Secretary-General of the United Nations World Tourism Organization Lively and fun "Global Insights" look at emerging areas of importance in tourism Demographic trends such as how the many new travelers from BRIC nations (Brazil Russia India and China) recreate and seek culture New information on transportation options including high-speed rail and river cruises New consideration of the use of the Internet particularly Web 2.0 (podcasting social networks and blogs) in tourism research marketing and promotion Updates on passport visa and governmental policies Expanded treatment of crisis management Moving easily between theory and practice Tourism Eleventh Edition offers an unparalleled discussion of recreational travel today and is suitable both as a lively learning tool for students and a reliable go-to reference for tourism professionals.