Home › Business & Finance Books › Tourism: The Business of Hospitality and Travel (5th Edition)
  • No Image Available
1 1

Tourism: The Business of Hospitality and Travel (5th Edition)

paperback – July 28, 2013
by Cook, Roy A.
$147.08 USD
$147.08 USD
Sale Sold out
Shipping calculated at checkout.
Secure Checkout
Quality Guaranteed
New In Stock
ISBN-13: 9780133113532 ISBN-10: 0133113531
Publisher
PEARSON EDUCATION
Binding
paperback
Published
July 28, 2013
Weight
1.8 lbs
Dimensions
27.20×2.50×21.60 cm

About this book

Tourism: The Business of Hospitality and Travel (5th Edition) by Cook, Roy A.. paperback edition. ISBN: 9780133113532.

Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.