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Trend Forecaster's Handbook

paperback – October 27, 2010
by Martin, Raymond
$68.27 USD
$68.27 USD
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ISBN-13: 8601200840063 ISBN-10: 1856697029
Publisher
Laurence King
Binding
paperback
Published
October 27, 2010
Weight
2.1 lbs
Dimensions
27.90×1.90×21.60 cm

About this book

Trend Forecaster's Handbook by Martin, Raymond. paperback edition. ISBN: 8601200840063.

The Trend Forecasters Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques. This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.