Trust Me, I'm Lying: Confessions of a Media Manipulator

About this book

Youve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you dont know is that someone is responsible for all this. Usually someone like me. Im a media manipulator. In a world where blogs control and distort the news my job is to control blogs-as much as any one person can. In todays culture... 1) Blogs like Gawker Buzzfeed and the Huffington Post drive the media agenda. 2) Bloggers are slaves to money technology and deadlines. 3) Manipulators wield these levers to shape everything you read see and watch-online and off. Why am I giving away these secrets? Because Im tired of a world where blogs take indirect bribes marketers help write the news reckless journalists spread lies and no one is accountable for any of it. Im pulling back the curtain because I dont want anyone else to get blindsided. Im going to explain exactly how the media really works. What you choose to do with this information is up to you.