Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age

About this book

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made purpose washing commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging activate successful campaigns and asses the value that these have for key audiences. Purpose has become a leadership and managerial imperative for businesses large and small non-profit organizations and charities. However many businesses dont know how to clearly execute this and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of purpose washing. However when purpose is created with an authentic culture the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Toldwill help readers understand exactly how to achieve this and present the core truths of their company or organization to drive clear authentic purpose powered communication.