Type Primer A

For beginning and intermediate typography courses. A practical and hands-on approach. Designed for beginning design and typography students this text assists students in understanding and demonstrating the basic principles of typography. Focused on intent and content not affect or style it makes informed distinctions between what is appropriate and what is merely show. Filled with examples exercises and background informationand designed itself to reflect good typographic designit guides students systematically to the point where they can not only understand but demonstrate basic principles of typography and thereby strengthen their own typographic instincts.