Typographica

About this book

The magazine Typographica--brainchild of founder editor designer and renowned typographer Herbert Spencer--had a brief life a total of 32 issues published over nineteen years. But its influence stretched--and stretches--far beyond its modest distribution and print runs of the time. Indeed for many graphic designers Typographica is something of an obsession to be collected if and when found savored and poured over for designs and techniques not seen since.Remarkably Spencer never intended to turn a profit so no expenses were spared in the making of the magazine. Different papers letterpress tip-ins and more were all employed in the presentation of an eclectic range of subject matter: Braille locomotive lettering sex and typography typewriter faces street lettering matches and avant-garde poetry all found their way into the magazine.Rick Poynor founding editor of Eye recreates the excitement of Typographica in this carefully researched accessibly written and beautifully illustrated book that pays tribute to the man and the magazine that changed the course of graphic design.