Uncommon Marketing Techniques
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January 1, 1997
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ISBN-13: 9780964287938
ISBN-10: 0964287935
About this book
Uncommon Marketing Techniques by Dobkin, Jeffrey W.. paperback edition. ISBN: 9780964287938.
With humor and insight, small business owner and marketing consultant Jeffrey Dobkin provides expert advice on how small business owners can reach their best market with alacrity and economy. He tells them how to avoid common mistakes, find the right market, create good marketing plans, write effective direct mail packages, and much more.
