Uncovering Fashion: Fashion Communications Across the Media

About this book

Fashion depends on visuals. When we see something we like we respond to its color line form and eye-appeal. Communicating about fashion demands much more though. It involves a wide range of media including words-printed spoken and electronically transmitted. "Fashion communications" refers not only to monthly fashion magazines but also to every facet of information relating to fashion-from names of colors at the dye factory to the latest runway reviews on fashion Web sites. Uncovering Fashion uses a systematic approach to reveal the fashion industrys underlying network of communications. Focusing on the key areas of manufacturing business sales advertising and representation in the media Wolbers uses a who-what-where-why-and-how approach to engage critical thinking inspire creativity and explore all the media serving fashion. Instructors contact your Sales Representative for access to Instructors Materials.