Understanding Global Cultures: Metaphorical Journeys Through 31 Nations Clusters of Nations Continents and Diversity

About this book

In Understanding Global Cultures Fifth Edition authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphorany activity phenomenon or institution with which the members of a given culture identify emotionally or cognitivelyas a method for understanding the cultural mindsets of individual nations clusters of nations and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters including a new Part XI on popular music as cultural metaphors two completely new chapters on Vietnam and Argentina revisions to all retained chapters and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation.