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Understanding Media

paperback – January 1, 1965
by Marshall McLuhan
$224.53 USD
$224.53 USD
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ISBN-13: 9780070454354 ISBN-10: 0070454353
Publisher
McGraw-Hill Education
Binding
paperback
Published
January 1, 1965
Weight
0.6 lbs
Dimensions
0.00×0.00×0.00 cm

About this book

Understanding Media by Marshall McLuhan. paperback edition. ISBN: 9780070454354.

This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhans classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhans theories continue to challenge our sensibilities and our assumptions about how and what we communicate.