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Using Focus Groups in Research (Continuum Research Methods)

paperback – December 1, 2003
by Litosseliti, Lia
$37.42 USD
$37.42 USD
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ISBN-13: 9780826464729 ISBN-10: 0826464726
Publisher
Continuum
Binding
paperback
Published
December 1, 2003
Weight
0.6 lbs
Dimensions
21.60×0.70×14.00 cm

About this book

Using Focus Groups in Research (Continuum Research Methods) by Litosseliti, Lia. paperback edition. ISBN: 9780826464729.

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced