Viral Marketing: The Science of Sharing

Name: Viral Marketing: The Science of Sharing
Brand: My Store
SKU: ByrdShop_0195527984
Price: 51.20 USD
Availability: InStock

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About this book

Using original research from more than 2 years of work 5 different data sets around 1000 videos 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing memory and the influence of creative devices.