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Visual Research: An Introduction to Research Methodologies in Graphic Design

Name: Visual Research: An Introduction to Research Methodologies in Graphic Design
Brand: My Store
SKU: ByrdShop_2940373205
Price: 90.95 USD
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About this book

Explains the key terms and theories that underlie design research; examining the importance of audience communication theory semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving eschewing end product analysis for a discussion of the way research feeds into the design process.