Visual Research: An Introduction to Research Methodologies in Graphic Design

Visual Research: An Introduction to Research Methodologies in Graphic Design by Noble, Ian. paperback edition. ISBN: 9782940373208.

Explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.