Walmart: Key Insights and Practical Lessons from the World's Largest Retailer

About this book

Walmart provides a detailed assessment of the worlds largest retailer that forever changed the face of retailing. The book examines Walmarts successes failures and whether it can stay ahead for the next 50 years. Despite being a source for best practice in procurement logistics systems and store format innovation the retail giant is now facing several issues that affect its future development. Starting from its inception in rural Arkansas in 1962 this objective analysis of Walmarts history addresses the rapid change of retail including the rise of e-commerce and multi-channel retailing; Walmart International and its everyday low prices philosophy; the saturation of the superstore format and much more. In a time of rapid change will the worlds largest retailer be able to reconfigure? Walmart provides the necessary insights for retailers advertisers other business professionals and students to understand how Walmart became a retail giant the lessons that can be learned and what is in store for the future.