What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World

About this book

Praise for WHAT I LEARNED FROM SAM WALTON "Michael Bergdahls book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness." -Tracy Mullin President and CEO National Retail Federation "Retailers non-retailers manufacturers and suppliers will enjoy Bergdahls insights into Wal-Marts service culture and its leadership icon Sam Walton." -Roger J. Dow Senior Vice President Global and Field SalesMarriott International Inc. Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S. P-Price: Dont try to compete on price; differentiate your product selection. O-Operations: Break the retail "ready shoot aim" tactical orientation bydeveloping an actual strategy to compete. C-Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees. K-Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team. E-Expenses: Become obsessed about controlling costs. T-Talent: Recruit constantly and hire people who have both experience and high potential. S-Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns.