When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies

About this book

What do legendary leaders from Disney GE GM Johnson & Johnson Boeing eBay Microsoft Time Warner LensCrafters Chiquita Walmart Pepsi and SaatchiSaatchi have in common? They all learned the critical importance of core values as managers at Procter & Gamble. Many of these leaders have remained members of the P&G Alumni Network and now you can share in their powerful lessons learned with The P&G Alumni Networks When Core Values Are Strategic. This practical resource for emerging leaders offers no-nonsense insights into why values really are so important and identifies practical ways to propagate strengthen and act on them. Bringing together contributions from influential P&G alumni worldwide it offers a legacy to future leaders across organizations of every type and size. Discover why core values are timely universal and the secret to long term success and learn how top executives were shaped at P&G to make historic change in energy aviation technology government transportation entertainment healthcare consumer packaged goods and other industries. Find out how to build a learning culture that increases shareholder value see why values and marketing initiatives are inseparable and much more. Procter & Gamble and P&G are trade names of The Procter & Gamble Company and are used pursuant to an agreement with The Procter & Gamble Company. P&G Alumni Network is an independent organization apart from The Procter & Gamble Company.