Why Companies Fail: The 10 Big Reasons Businesses Crumble and How to Keep Yours Strong and Solid

About this book

At the height of the global bull market a few years ago business giant Kmart stumbled going from one of the most admired companies to one of the largest bankruptcies in history. The same fate befell several seemingly impenetrable corporation such as Enron WorldCom Polaroid and others. Were these fantastic failures caused by a fickle stock market and a turbulent economy? Did they fall victim to the dot-com bubble of the late 1990s? Not according to business journalist Mark Ingebretsen in Why Companies Fail. As youll discover in this groundbreaking book all of these companies exhibited one or more of the ten characteristics of a doomed companycharacteristics that have been shared by failed companies for decades. Kmart Enron WorldCom and other corporations might have been saved if their executives had recognized sooner that their companies were exhibiting one or more of these characteristics. Ingebretsen with the help of some of the worlds most noted business management experts from the Turnaround Management Association describes in startling detail each of the ten big reasons companies fail including: Letting stock price dictate strategy Ignoring customers Fighting wars of attrition Innovating too much or too little And more Inside these pages youll discover practical methods for identifying these fatal characteristics in your own organization and preventing them from leading to failure. No matter what the size of your company the lessons in Why Companies Fail could be the difference between long-lasting success and sudden flameout. And before any company can go from good to great its got to be on the right track in the first place. This valuable guide will show you how.