Why Mexicans Don't Drink Molson: Rescuing Canadian Business From the Suds of Global Obscurity

About this book

A scathing wake-up call castigating the timidity of Canadian companies in international markets combining bracing analysis and compelling anecdotes with shrewd prescriptions for the future. Canada has all the makings of a global leader yet it has opted to become a laggard frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the countrys best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canadas leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canadas global success and the perils of continued complacency.