Why Should I Choose You (in Seven Words Or Less)?

About this book

How to answer the single most important question in business and life Why should I choose you? Thats the question every customer asks every single time he buys a car picks a shampoo or chooses a distributor a brokerage house an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times its subliminal. But the fact is that every product service or decision is a choice. And often its a choice we make within seconds. Ian Chamandy and Ken Aber understand just how essential that choice is. Their Toronto-based consulting firm Blueprint helps businesses define their specific promise-the one thing that sets them apart from every other organization that does more or less the same thing-in seven words or less. Their blueprinting process has produced extraordinary results for organizations big and small in all sorts of industries in both the for profit and not-for-profit sectors including construction firms marketing/communications consultancies boutique investment banks and hospitals. Combining combines practical steps with case examples Why Should I Choose You (in Seven Words or Less) will: give you confidence you never had before to lead into a bold new future make your employees more innovative and creative reveal revenue streams you never knew existed give your employees a newfound sense of purpose that motivates them to contribute at a higher level and help you sell faster and more easily because you will inspire rather than try to convince customers to buy